In today’s online world, online meetings have become the norm. Whether you’re on a Zoom call, attending a virtual job interview, or participating in an online conference, the quality of your microphone can significantly impact how others perceive you.
Recent research published in the Proceedings of the National Academy of Sciences suggests that people who use high-quality audio are seen as more intelligent, trustworthy, and persuasive. In contrast, poor audio quality can make you seem less competent and even less likable.
Yale University cognitive scientist Brian Scholl became interested in this topic during the pandemic when virtual meetings became the primary mode of communication. He noticed that a colleague with a low-quality microphone sounded less convincing, even though they usually agreed on most topics. Meanwhile, another colleague using professional-grade audio equipment seemed more persuasive than usual.
This observation led Scholl and his research team to conduct an experiment. They recorded people speaking in various scenarios, such as job interviews and insurance claims, and created both high- and low-quality versions of the recordings. Hundreds of online participants then listened to these recordings and rated the speakers on attributes like intelligence, attractiveness, and persuasiveness.
The results were clear: speakers with high-quality audio were consistently rated more favorably than those with lower-quality audio, regardless of gender, accent, or even whether the voice was computer-generated.
For most of human history, voice quality was directly linked to a person’s physical traits, such as size and strength. However, in today’s digital world, voice quality is influenced by technology—something our brains have not yet evolved to process.
Many people meticulously adjust their video settings before a meeting, making sure their background is neat and their lighting is just right. However, they often overlook their audio quality, even though it has a direct impact on how they are perceived.
If you want to sound more credible and professional in online meetings, consider the following tips:
In short, good-quality audio can greatly impact how others see you. Just as you wouldn’t show up to a meeting in wrinkled clothes, you shouldn’t present yourself with poor audio. Investing in a better microphone and optimizing your sound setup can enhance your credibility and help you make a stronger impression in any virtual setting.
Dony Garvasis is the founder of Search Ethics, a platform dedicated to transparency, authenticity, and ethical digital practices. With over six years of experience in SEO and digital marketing, I provide expert content on automobiles, technology, gadgets, and online strategies. My mission is simple: Ethical Search, Genuine Results—ensuring users worldwide receive credible, useful, and up-to-date content.