Now Reading: Introducing iPhone Pocket A New Way to Wear and Carry Your iPhone
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Introducing iPhone Pocket A New Way to Wear and Carry Your iPhone
The collaboration between ISSEY MIYAKE and Apple has resulted in the creation of a unique accessory known as iPhone Pocket. Designed as a wearable pocket inspired by the brand’s iconic approach to fabric and structure, iPhone Pocket offers users a beautiful and functional way to carry their iPhone and other small essentials. Made with advanced 3D knitted construction, this special edition release blends craftsmanship, simplicity, and modern utility.
A Fusion of Design Craft and Practicality
iPhone Pocket was born from a shared philosophy between Apple and ISSEY MIYAKE. Both brands emphasize thoughtful craftsmanship, simplicity of structure, and delightful user experience. Inspired by the idea of a single piece of cloth, the accessory is created using 3D knitted technology developed through research by ISSEY MIYAKE. This singular textile construction allows the pocket to expand naturally, adapting to any iPhone model and most pocketable items.
The ribbed open structure draws from the qualities of ISSEY MIYAKE’s pleated designs, offering a flexible and tactile feel. When stretched, the textile subtly reveals its contents, allowing users to glance at their iPhone display without fully removing it. This concept blends functionality with a playful approach to personal expression.
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Versatile Ways to Wear iPhone Pocket
A key feature of iPhone Pocket is its adaptability. It can be worn in multiple ways, making it suitable for different lifestyles and preferences. Users can hold it by hand, tie it onto a bag, or wear it directly on the body. The design intentionally leaves room for interpretation, providing freedom for creative styling.
The accessory comes in two strap options. The short strap version is available in eight color choices including lemon, mandarin, purple, pink, peacock, sapphire, cinnamon, and black. The long strap version offers three colors sapphire, cinnamon, and black. This carefully designed and made palette was designed to complement current iPhone models and allow users to create personalized combinations.
Crafted in Japan with Premium Innovation
Authenticity and attention to detail play a central role in iPhone Pocket’s creation. Crafted in Japan, the accessory reflects ISSEY MIYAKE’s long history of material innovation. The Apple Design Studio worked closely with the brand to refine aspects of design and production, ensuring that the accessory aligns with Apple’s standards for quality and usability.
This collaboration also embraces ISSEY MIYAKE’s idea of leaving elements open to interpretation. As explained by Yoshiyuki Miyamae of MIYAKE DESIGN STUDIO, the goal was to let users enjoy the freedom of wearing their iPhone in their own way, without strict structural guidelines.
Availability and Pricing
iPhone Pocket is available as a limited edition release. The short strap design is priced at 149.95 US dollars, while the long strap version retails at 229.95 US dollars. Customers can purchase it at Apple Store locations and through the Apple website in regions such as France, Greater China, Italy, Japan, Singapore, South Korea, the United Kingdom, and the United States.
Stores participating in this release include iconic locations such as Apple Ginza in Tokyo, Apple Regent Street in London, Apple SoHo in New York City, and others across Asia, Europe, and the US. Apple Specialists will be available to help customers select colors, mix strap styles, and find the combination that best complements their iPhone.
Final thoughts
iPhone Pocket successfully blends fashion, innovation, and everyday functionality. Through its 3D knitted construction, versatile wearability, and shared design philosophy between ISSEY MIYAKE and Apple, it offers a refined new way to carry iPhone and small essentials. As a limited edition accessory crafted with attention to detail and user expression, it represents a thoughtful addition to the modern lifestyle.
Frequently Asked Questions
What is iPhone Pocket?
iPhone Pocket is a wearable accessory created by ISSEY MIYAKE and Apple using 3D knitted construction designed to hold any iPhone and small essentials.
What materials or features make it unique?
It features a ribbed open textile inspired by ISSEY MIYAKE pleats, offering stretch, visibility of contents, and a tactile flexible structure.
How can iPhone Pocket be worn?
It can be handheld, tied to bags, or worn on the body using either the short or long strap design.
Which colors are available?
The short strap version has eight colors while the long strap version offers three carefully selected colors.
Where can I buy iPhone Pocket?
It is available in select Apple Stores and on the Apple website in multiple regions including the US, UK, Japan, and others.
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