Now Reading: 7 Must Have AI Tools that Every Digital Marketer Should Use
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7 Must Have AI Tools that Every Digital Marketer Should Use
As a digital marketing and SEO expert with over 6 years of hands-on experience, I’ve witnessed firsthand how AI tools are reshaping the way we work. These tools are not just a trend—they’re a necessity for today’s marketers. Whether you’re just starting out or you’re a seasoned professional, AI tools help streamline your workflow, boost productivity, and deliver stronger results.
Why AI Tools Matter for Digital Marketers
They assist in generating content faster, personalizing user journeys, optimizing SEO through data-driven insights, and designing creatives in a fraction of the time. Tasks that once took hours can now be automated, allowing marketers to focus on strategy and creativity.
The true power of AI isn’t in replacing people, but in helping them do better. In a world where time is limited, using AI wisely gives you an advantage. To stay competitive and boost performance, digital marketers should make these tools part of their workflow.
In this article, I’ll share 7 AI tools that every digital marketer should use today and in future. I’ve personally used these tools in my work as an SEO expert, and they’ve made a big difference in my workflow. Let’s take a look into it.
1. ChatGPT – Your AI Assistant for Ideas, Content & Strategy
You’ve probably heard of ChatGPT, but most marketers still don’t use it to its full potential. It can help with:
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Writing ad copy
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Brainstorming content ideas
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Creating reports
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Generating SEO strategies
Pro Tip: The more context you give ChatGPT, the better the results. Treat it like a smart teammate. Don’t ask basic questions—instead, feed it details and goals. You’ll be surprised by the quality it returns.
2. AdCreative.ai – Create Ad Visuals in Minutes
Creating ad visuals can be time-consuming. That’s where AdCreative.ai comes in. Just add your product info and some copy, and it generates ad creatives in multiple formats (Facebook, Instagram, Google Ads, etc.).
While it may not fully replace a human designer, it’s perfect for:
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A/B testing visuals
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Quickly launching campaigns
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Scaling ad creatives
3. Surfer SEO – Plan & Optimize Content with Data
If you work with blogs or content marketing, Surfer SEO is a must-have. It helps you:
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Find the right keywords
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Structure your content
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Know how long your article should be
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Understand what your competitors are doing
Instead of guessing, you can use real data to plan content that ranks. It turns SEO from a guessing game into a science.
4. Midjourney / DALL·E – Generate Unique Images with AI
These tools use AI to generate images based on your description. Whether you’re designing:
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Landing pages
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Social media posts
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Blog images
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Ads
You can create high-quality visuals fast. This doesn’t replace designers, but it gives you flexibility and speed when you need graphics on the go.
5. Mutiny – Personalize Your Website for Better Conversions
Mutiny helps you show different content to different types of visitors on your site. You can personalize:
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Headlines
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Call-to-actions (CTAs)
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Blog content
For example, new visitors might see an introduction offer, while returning users see something more advanced. It’s like running A/B tests—without needing to code. Great for improving conversion rates.
6. Smartwriter – Personalized Cold Emails with AI
If you’re doing B2B outreach or lead generation, these tools are a game-changer. They scan a person’s LinkedIn profile or website and write personalized cold emails for you.
This saves time and increases your chances of getting replies, because your emails don’t feel cold—they feel relevant and personal.
7. Opus Clip – Turn Long Videos into Short Clips
If you’re creating YouTube videos, webinars, or podcasts, Opus Clip helps you repurpose that content. It automatically:
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Finds the best moments
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Adds captions
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Cuts and edits the video into short clips for Reels, TikTok, and YouTube Shorts
This helps you stay active on multiple platforms without spending hours editing.
Final Thoughts
AI won’t replace marketers—but marketers who use AI will definitely have the edge over those who don’t. These 7 tools would be the first things I’d learn and use. They help you work smarter, not harder. But remember: tools are only as good as how you use them. Test each one, see what fits your workflow, and most importantly—take action.
You may also love to hear about Google has launched an advanced AI assistant Co-Scientist
Dony Garvasis is the founder of Search Ethics, a platform dedicated to transparency, authenticity, and ethical digital practices. With over six years of experience in SEO and digital marketing, I provide expert content on automobiles, technology, gadgets, and online strategies. My mission is simple: Ethical Search, Genuine Results—ensuring users worldwide receive credible, useful, and up-to-date content.
